Program Objectives
- Understand
the meaning and importance of strategy
- Identify the demands
and challenges presented by your organization’s
environment
- Forecast the future business situation
- Create a core
ideology
- Define your strategic direction
- Differentiate your
organization from its competitors
- Set performance goals
to focus your activities and measure your success
- Establish
performance initiatives and a master plan to manage
your long-term development
Module 1: Overview of Strategy
•
Learn the meaning and critical elements of strategy
•
Understand two orientations to strategy and determine where
you are on this continuum
•
Explore three approaches to strategy
•
Assess the current strategy of your organization
•
Assess the current results of your organization
•
Learn the strategic design sequence you will follow in
clarifying your strategy
Module 2: Analyzing the Business Environment
• Review current market conditions and key competitors
• Identify key customers, key stakeholders, and their expectations
• Identify key suppliers and rate tour relationship with
them
• Identify external factors influencing your organization
• Evaluate current market conditions affecting your organization
• Review the strengths and weaknesses of key competitors Module 3: Forecasting the Future
•
Identify assumptions about the future environment of the
organization
•
Reduce this list into the “big hitters,” which
define your future business situation
•
Evaluate the impact of the “big hitters” on
your organization
•
Determine how your organization might respond to each of
these assumptions
•
Identify alternative future business situations
•
Conduct a SWOT analysis to prepare to effectively manage
the future business situation
Module
4: Creating Core Ideology
•
Understand the role of a core ideology in your organization’s
success
• Learn about the ideologies of some of the most successful
companies
• Explore the legacy of your organization
•
Define your organization’s mission
• Analyze the beliefs that have created your culture
• Reach consensus on your guiding principles
Module 5: Defining Your Strategic Direction
•
Understand the primary questions that must be answered
to establish strategic direction
•
Clarify a vision of your organization five years in the
future
•
Identify the characteristics of your current customers
and the deliverables you provide them
•
Describe your future customers and how your deliverables
and products or services may change to meet their needs
•
Explore your organization’s core competencies and
define the competencies you will need in order to compete
in the future
Module 6: Defining Your Competitive Advantage
•
Understand customer’s perception of value as the
foundation of differentiation
•
Create a long-term business focus
•
Identify competitive differentiators within your industry
•
Do a competitor analysis against the competitive differentiators
•
Select competitive anchors that distinguish you from your
competitors and competitive necessities that define in
which area you must keep up
•
Develop a value position
Module 7: Setting Goals
•
Understand the importance of setting goals and tracking
performance
•
Learn the building blocks of goal-setting
•
Identify your organization’s key result areas
•
Establish metrics in each of your key result areas
•
Assess your current performance
•
Set goals in each of your key result areas
•
Evaluate your feedback system
Module 8: Creating a Master Plan
• Understand the importance of an integrated, master plan
for managing your organization
• Select a number of critical success factors for your organization
• Identify major performance initiatives to implement your
ideal vision
• Fill out a performance initiatives matrix showing the relationship
between your critical success factors and performance
initiatives
• Learn how to create a project charter to guide the implementation
of each initiative
• Know how to commission project teams for each initiative
• Understand the basics for project management and how to
use a project implementation worksheet |
